The Book
Harbuk: A Startup in the World's Most Volatile Market (Syria)
While building Harbuk, Ahmad struggled with the absence of any literature documenting Syrian startup experiences, despite the unique lessons and challenges they carry. From that question the book was born, documenting what happens in the Syrian market, and understanding how young founders face a hard reality with limited resources, no support and no stability.
“I wrote this work as part of the experience, not as an observer of it, to present a realistic picture of the business environment in one of the region's most volatile markets.”
The book covers the daily challenges of Syrian entrepreneurs, power cuts, price volatility, absent funding, and legislative instability, weaving stories and professional observations into a narrative that connects the human and economic sides of Syrian entrepreneurship.
Also available at book fairs across the UAE, the Gulf and Egypt.
From the Signing, sync Conference
Press on the Book
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SANAA book monitoring the reality of Syrian startups between market challenges and attempts to adaptAR2026Article ↗
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Al-Jumhuriya, Hossam JazmatiEntrepreneurship… almost: Syrian startups between a book, a podcast and a conferenceAR2026Article ↗
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Syria TodayHarbuk: when Syrian entrepreneurship is written from the inside for the first timeAR2026Article ↗
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Riyada Plus, Basmat RiyadiyaAhmad Nahas: from “Harbuk” to writing about entrepreneurshipAR2025Article ↗
The podcast inspired by the book
Mesh Impossible podcast